Growth-Focused E-commerce Case Study
Client Overview
Brand: Brums Outfits
Industry: Women’s Fashion (E-commerce)
Platforms Used: Google Shopping + Performance Max
Market: Competitive online retail
Date Range: June 25, 2024 – September 27, 2024
The brand wanted to:
1: Scale online revenue profitably
2: Increase conversion volume without ROAS dilution
3: Use automation (PMax) without losing control
4: Compete efficiently in a crowded fashion market
Strategic Thinking
1: Shopping used to build high-intent buyer signals
2: Performance Max applied only to scale proven demand
3: Focused on conversion value, not volume
4: Feed relevance used to control CPC, not bid pressure
Automation guided by clean, strong signals
5: Scaling done after ROAS stability
Result: Growth driven by better signals, not higher spend
Results
Spend: MAD 543K
Clicks: 244K
Conversions: 3,920
Conversion Value: MAD 6.1M
Avg CPC: MAD 2.41
ROAS: 1128%
