Resume
Work history, education and certifications.
Experience
Performance Marketing Specialist
Planned and optimized paid campaigns on Google, Meta, and LinkedIn for clients across US, UK, Canada, and Australia. Managed campaigns across B2B, Automotive, E-commerce, Education, Real Estate, and Home Décor. Conducted market research, competitor analysis, and audience targeting to drive qualified leads. Optimized ad creatives, landing pages, budgets, and bidding strategies to improve CPL, CTR, and ROAS. Executed remarketing and lookalike audience strategies to boost conversions and retention. Delivered performance reports and insights to clients, ensuring alignment with business goals.
PPC Executive
Understood client requirements and business goals across B2B, Automotive, E-commerce, Education, Real Estate, and Home Décor industries. Researched market trends, target audience, and competitors to plan effective ad strategies. Set up and managed campaigns on Google Ads, Meta Ads, and LinkedIn Ads for overseas clients (US, UK, Canada & Australia). Created and tested ad copies, creatives, and landing pages to improve engagement and conversions. Monitored campaign performance (CTR, CPC, CPA, ROAS, CPL) and optimized targeting, bidding, and budgets. Used remarketing and custom audience strategies to re-engage potential customers. Prepared clear reports and insights for clients, and ensured continuous optimization and scaling of campaigns.