Yacht Rental – High-Ticket Performance Marketing
Business Objective
1. Acquire high-value booking clients
2. Optimize ad spend for maximum revenue efficiency
3. Scale bookings without compromising ROAS
Business Objective
1. Acquire high-value booking clients
2. Optimize ad spend for maximum revenue efficiency
3. Scale bookings without compromising ROAS
Core Challenge
1. High-ticket services mean:
2. Longer decision cycles
3. High CPCs
4. Low tolerance for unqualified traffic
5. Previous campaigns focused too much on volume, not buyer intent
Strategic Approach
1. Shifted focus to high-intent Search traffic
2. Segmented campaigns by:
a. Location-based yacht demand
b. Booking-ready keywords
c. Bid strategies aligned to conversion value, not just conversions
3. Tight budget control with continuous search term filtering
4.Revenue-based tracking to measure true business impact
Results (Reporting Period)
Ad Spend: €68.4K
Conversions: 356.8
Cost / Conversion: €192
Total Conversion Value: €1.64M
ROAS: ~2250%
