LinkedIn Ads for Global IT Company
Client & Objective
A global IT services company wanted to scale enterprise-level lead generation on LinkedIn while maintaining ROI across long sales cycles.
Strategy
1. Large-scale campaign group structure to segment audiences and offers
2. Decision-maker targeting using LinkedIn’s professional demographics
3. Sponsored Content + Lead Gen Forms for frictionless conversion
4. Continuous budget reallocation toward campaign groups showing conversion stability
Core Challenge
1. High spend environment (enterprise LinkedIn budgets)
2. Need to generate qualified conversions, not just clicks
3. Scale across multiple campaign groups without efficiency drop
Execution Highlights
1. 160+ filtered campaign groups managed
2. Long-term optimization window (2020–2023)
3. Conversion-focused reporting (not CTR vanity metrics)
4. Sales-aligned lead flow with CRM integration
Results
$1.36M+ total ad spend
19.5M impressions
254K+ clicks
1,686 total conversions
Scaled LinkedIn ads to ~1500+ conversions at enterprise spend level
