Overview
Google Ads Lead Generation – Bed Bug Law Firm
Client Type: Bed Bug Law Firm
Location: Florida (Statewide)
Platform: Google Ads (Search)
Account Status: Brand-new account (no historical data)
Objective
Generate high-quality legal leads for bed bug cases across Florida while keeping cost per lead controlled and scalable.
Challenge
The account had zero prior data. Everything needed to be built from scratch—campaign structure, keyword intent mapping, ad copy, and conversion tracking—without confusing Google’s algorithm or wasting spend.
Results
Total Spend: $3.65K
Conversions (Leads): 22
Conversion Rate: 17.32%
Cost per Conversion: $166
Strategy & Execution
Built a clean, intent-driven Google Search campaign structure from day one. Focused on high-intent keywords related to bed bug legal claims
Wrote conversion-focused ad copy aligned with legal pain points.
Implemented proper conversion tracking to feed strong signals to the algorithm
Controlled spend tightly during the learning phase to stabilize performance
Outcome
The campaigns delivered consistent, high-quality leads at a strong conversion rate, proving the account was set up correctly for future scaling without CPA blow-up.
