Meta Ads Case Study – Real Estate
Objective
Build brand awareness at scale and generate quality leads for multiple real estate projects using Facebook & Instagram ads.
Execution
Reach & Reel campaigns for low-cost awareness
Lead campaigns for direct inquiries
Messaging campaigns for high-intent conversations
Geo-targeted audiences with video-first creatives
Strategy
Full-funnel Meta Ads setup combining Reach, Lead, and Messaging campaigns to capture users at different intent levels and support retargeting.
Results
Reach: 1.26M+ users
Cost per 1,000 reach: ₹1.72 – ₹4.04
Leads generated: 400+
Cost per lead: ₹7 – ₹287
