EXPERIENCE

• Sept 2025 Aug 2023

  Performance Marketing Specialist

  W3Hints

  • Planned and optimized paid campaigns on Google, Meta, and LinkedIn for clients across US, UK, Canada, and Australia.
  • Managed campaigns in multiple domains: B2B, Automotive, E-commerce, Education, Real Estate, and Home Décor.
  • Conducted market research, competitor analysis, and audience targeting to drive qualified leads.
  • Optimized ad creatives, landing pages, budgets, and bidding strategies to improve CPL, CTR, and ROAS.
  • Executed remarketing and lookalike audience strategies to boost conversions and retention.
  • Delivered performance reports and insights to clients, ensuring alignment with business goals.

• July 2023 Jan 2020

  PPC Executive

  Kwan Network Solution

        • Understood client requirements and business goals across B2B, Automotive, E-commerce, Education, Real Estate, and Home Décor industries.
  • Researched market trends, target audience, and competitors to plan effective ad strategies.
  • Set up and managed campaigns on Google Ads, Meta Ads, and LinkedIn Ads for overseas clients (US, UK, Canada & Australia).
  • Created and tested ad copies, creatives, and landing pages to improve engagement and conversions.
  • Monitored campaign performance (CTR, CPC, CPA, ROAS, CPL) and optimized targeting, bidding, and budgets.
  • Used remarketing and custom audience strategies to re-engage potential customers.
  • Prepared clear reports and insights for clients, showing results and suggesting improvements.
  • Ensured continuous optimization and scaling of campaigns to achieve better ROI.